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Oxytocin, the so-called love or cuddle hormone, is produced during an embrace or cuddle. The hormone appears in the brain, ovaries and testicles and is thought to be involved in the bonding process. Research has found that a dose of oxytocin decreases headaches significantly, and for some it even makes the pain go away completely after 4 hours. It’s definitely worth trying hug and cuddle medicine before jumping to chemicals and pills.